Sher’s journey into photography began at the age of 11, in 1971, driven by a deep fascination with the darkroom process, the physical nature of the medium, and the mystery inherent in the emergence of the image and the ability to linger within a vanished reality. He received his formal art education at the Academy of Fine Arts in the Netherlands (1989–1994) and holds a Master’s degree in Art & Education.
Alongside his artistic practice, Sher has dedicated decades to teaching photography, continuously bridging theoretical thought, practical execution, dialogue, and passing the medium on to future generations.
In his work, Sher explores the photographic gaze: where it is directed, what it observes, and how a moment from the past transforms into a new image that continuously exists and evolves in the "here and now." His artistic concept defines the medium as "Action Photography" - a process akin to working with physical matter, driven by a consciousness that generates a new physical presence in reality. This practice operates in the space between disclosure, concealment, and rediscovery. For Sher, photography serves as a tool for the ongoing gathering of gazes from daily routine, searching for the elusive tension that arises between what occurred at the moment the shutter clicked and the image present now.
Sher’s work, which encompasses studio and field photographs alongside photographic installations, has been featured in solo and group exhibitions at art institutions and galleries globally. He has exhibited at the Haifa City Museum, the Wilfrid Israel Museum, the Kupferman Collection House, Alfred Gallery in Tel Aviv, and regularly showcases his work at the Cabri Cooperative Gallery, where he is a member.
Additionally, his work has been presented in exhibitions and photography events in the Netherlands (including Galerie Pennings and Gallery B2), the Tennessee State Museum (USA), and Diorama Arts Gallery in London.
In recent years, Sher addresses the complex reality in Israel by observing the visible landscape in various locations, referencing charged topics such as erased villages, destruction and construction, borders, and the visibility of place through image and photography.